![]() ![]() One of the main draws of TikTok is its elaborate algorithm that quickly figures users’ tastes and preferences based on how they engage with the app. ![]() In August 2018, ByteDance released the global version of Douyin, TikTok. ![]() ByteDance eventually closed down the Musical.ly app and incorporated most of its features into Douyin. “Musers”) to create and share short 15-second lip-sync videos on their platform. In November 2017, ByteDance acquired another social media app called Musical.ly - which allows users (a.k.a. TikTok was created by Chinese tech giant ByteDance and was first released in September 2016 under the name “Douyin”, which was marketed as a video-sharing social networking service similar to Facebook and Instagram (both of which are banned in China). Context - Musical.ly Merger and Going Global In this article, we’ll be using 3 “C”s to understand TikTok’s rise to popularity - Context, Content and Community. With more businesses turning to TikTok to market their brand, along with the wide press coverage surrounding a potential TikTok ban in the USA, we’ve taken this opportunity do a deep dive on the subject for our audience - so that you can gain a better understanding of the platform, and make an informed decision on whether or not TikTok is a worthy investment for your brand. TikTok currently boasts 800 million active users worldwide with over 2 billion downloads on the App Store and Google Play - an impressive feat for a platform launched in 2016, which now competes with the likes of Facebook (2004), Twitter (2006) and Instagram (2010). ![]()
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